ROLE
Concept. Creative Direction. Layout. Design.
CLIENT
TCapri® Tequila
OVERVIEW
TCapri® Tequila is an ultra-premium tequila developed by Tiffany Capri Hainesworth, artisan tequila distillers, Tequila el Tepozan SA de CV, and Master Tequilero, Carlos Padilla.
OBJECTIVE
Develop a brand identity that engages the primary audience and communicates the brand’s exclusivity, extraordinary smoothness, and small-batch process.
Key message:
Our brand is extraordinary. We invite you to sip with us.
Packaging
The largest proponent of branding developed by vf by design, llc. for TCapri® Tequila was the packaging. Because of the pure process of this small-batch tequila, the owner wanted to keep the packaging clean yet offer a hint of luxury.
Website
In addition to packaging, TCapri® Tequila enlisted the services of vf by design, llc. to design a website that captured the elegance and timelessness of its packaging, with effortless navigation for site visitors. You can view the full website here.
