Event Branding – Mockup
PROJECT
Restoration Weekend Rebrand
ROLE
Concept. Creative Direction. Layout. Design.
CLIENT
Restoration Weekend Experience
OVERVIEW
Restoration Weekend, founded in 2007 by Michelle Hargrove, is a one-of-a-kind 4-day, 3 night, luxury weekend of serenity, reconnection, and personal revival for women who need to “restore” themselves from the many hats they wear as busy wives, mothers, caregivers and career women. You can read more about this event and its founder, Michelle, here.
OBJECTIVE
To give the brand a voice and visual image that resonates with target: the busy, over-extended woman, who often gives more than she takes.
Key marketing message:
The attendees will be enlightened, empowered and restored women and will leave this weekend ready to return to their dynamic influential roles in our society.
