ROLE
Concept. Creative Direction. Layout. Design.
CLIENT
The Rainey Day Foundation
OVERVIEW
The Rainey Day Foundation is a non-profit whose mission is to continue to mentor youth–particularly when it comes to navigating post-secondary education. The founder, Lorraine Johnson Curtis, called on vf by design, llc. to develop a brand identity that would engage college students, accepted and enrolled, and to communicate to them that the organization is a source for financial, emotional, and professional assists, on their journey from enrollment to graduation.
OBJECTIVE
Develop a brand identity that engages the primary and secondary audiences and communicates the brand pillars of mentorship, scholarship, and fellowship in the form of financial, emotional, and professional support.
Key message:
We got you covered.
Event Marketing
The largest proponent of marketing developed each year for the Rainey Day Foundation is event marketing for their Annual Scholarship Benefit Gala. Following are key marketing media for the event
Program
Step and Repeat
Event Tickets
Flyer
